Brand Story
Asambeni Getaway Gateway is a South African travel and tourism brand focused on making travel more accessible and helping people experience destinations across South Africa and beyond.
The company curates accommodation and getaway experiences while negotiating rates for its members. Its approach is designed to help people who may not travel frequently because of affordability constraints.
Through its membership-based approach and flexible payment structure, Asambeni gives members the opportunity to save towards holidays and plan their travel over time rather than having to cover the full cost of a getaway at once.
The brand offers travel and accommodation options across South Africa, including destinations in Gauteng, Western Cape, Eastern Cape, Limpopo, Mpumalanga, KwaZulu-Natal, North West, Free State and the Northern Cape, as well as destinations in Lesotho.
Why It Exists
Asambeni Getaway Gateway exists to help make travel more achievable for people who may struggle with the cost of taking regular holidays.
The company's membership model allows travellers to contribute towards their future getaways while choosing destinations and experiences that suit their travel goals.
To make travel more accessible, encourage people to explore South Africa and help members create meaningful holiday experiences without needing to pay for an entire trip upfront.
Founder & Key People
Sanele Mthembu
Founder, Asambeni Getaway GatewaySanele Mthembu is the founder of Asambeni Getaway Gateway, a youth-owned travel and tourism business focused on helping more people access holiday experiences.
The business was started shortly before the COVID-19 pandemic and faced significant challenges during the period that followed. Its continued growth and recognition at the 2025 Top 16 YOBA Awards represent an important milestone in its journey.
Achievements & Recognition
Asambeni Getaway Gateway's travel offering and focus on accessible tourism culminated in its recognition as one of the standout youth-owned brands in the travel and tourism sector.
2025 Top Travel & Tourism Brand
Asambeni Getaway Gateway was honoured with the Top Travel & Tourism Brand Award at the 2025 Top 16 Youth-Owned Brands Awards, in partnership with South African Tourism.
Asambeni was one of four finalists in the Travel & Tourism category alongside Hikeobics, Twin Venture and NBGS Travel before being announced as the category winner.
What They Do
Asambeni Getaway Gateway provides travel and getaway experiences centred around accommodation, destination planning and member support. Members can choose travel destinations and save towards future holidays through the company's membership structure.
The company also assists members with checking availability, reservations and final bookings once they are ready to travel.