• Must be owned and run by persons between the ages of 18* and 35*.
• The brand must be older than 1 year (12 months).
• The brand must have a website (not mandatory) with the brand name as its domain.
• The brand must be active on social media (atleast one platform). 
• The entity (brand) must be operating in one (or more) of the listed categories.
• The entity (brand) must be South African or operate on the African continent. 
• Brands which are nominated in the Charities and NPO’S category, must be registered and have an NPO number.
• Brand owners should not have any criminal record or current legal disputes.
• A brand with any legal/litigation matters pending or underway, disclosure will be needed 
• Entrants must provide proof of business registration ie. registration documentation which will be required at a later stage. 
• The business must be in operation and a going concern. 
• The brand must disclose any matters that may bring disrepute/reputational risk to themselves, sponsors and the overall YOBA Awards

*Brand owner must either be 18 or 35 by the date of receipt of the Award/s.