Robot Boii
Robot Boii (Mzwakhe Mbuli Jnr) is an award-winning South African entertainer, dancer, musician, actor and content creator who won both the Overall Top Brand and Top Personalities & Influencers Brand awards at the 2024 Top 16 Youth-Owned Brands Awards.
Brand Story
Robot Boii, real name Mzwakhe Mbuli Jnr, is a multi-talented South African entertainer known for his work as a dancer, musician, actor, presenter and digital content creator.
He first gained widespread attention through viral social media content such as the #MCDGuy and later through hit singles like “Location” and “Salary Salary”, each accompanied by viral dance challenges.
Robot Boii has built one of the country’s most influential social media presences, with billions of digital impressions and partnerships with major brands across beverage, lifestyle and entertainment.
At the 2024 Top 16 Youth-Owned Brands Awards, he won both the Top Personalities & Influencers Brand award and the prestigious Overall Top Brand award, recognising his impact as a creator and brand.
Why It Exists
Robot Boii’s personal brand exists to entertain, inspire and empower young South Africans through dance, music, content and visible success.
His work was created to respond to the lack of relatable, multi-platform young black male entertainers who combine performance, digital culture and entrepreneurship.
Through music, choreography, TV appearances and brand deals, Robot Boii aims to show that young creatives can build sustainable careers and strong personal brands across multiple industries.
To use entertainment, dance and digital influence to inspire young people to build their own brands, pursue creative careers and believe that “you can change careers and not die when a career dies”.
Founder & Key People
Robot Boii (Mzwakhe Mbuli Jnr)
Founder & Personal BrandRobot Boii is an award-winning South African entertainer, multi-talented as a musician, actor, dancer, presenter, MC, voice-over artist and creative director.
He is the son of Mzwakhe Mbuli, the political poet and singer known as “The People’s Poet”, and has carved his own path in music, dance and digital content.
Robot Boii is recognised as one of South Africa’s most influential young creators, with billions of digital impressions and major brand partnerships.
Achievements & Recognition
Robot Boii has earned recognition for his contribution to South African entertainment, dance, music and digital culture as a leading personality and influencer.
Overall Top Brand & Top Personalities & Influencers
Robot Boii won both the Overall Top Brand award and the Top Personalities & Influencers Brand award at the 2024 Top 16 Youth-Owned Brands Awards.
Trace Africa Best Dancer & Viral Hits
He won the 2023 Trace Africa Award for Best Dancer in Africa and created viral dance challenges for hits like “Location” and “Salary Salary”.
What They Do
Robot Boii creates music, dance content and entertainment across TV, live events and social media, working with brands as an influencer, performer and creative director.