Brand Story
Sneaker Cleanic is a South African sneaker care business founded by Lesego Gumede in Pretoria, Gauteng.
The business was born out of necessity when Gumede could not find suitable sneaker cleaning products on the market, leading him to manufacture his own solutions and turn sneaker care into a structured, scalable service.
Sneaker Cleanic now operates from two branches in Mabopane and Soshanguve, offering professional cleaning, restoration and maintenance for sneakers and streetwear footwear.
The brand’s recognition as Top Services Brand at the 2025 Top 16 Youth-Owned Brands Awards highlights its contribution to township entrepreneurship, sneaker culture and youth-led services.
Why It Exists
Sneaker Cleanic exists to provide reliable, professional sneaker care services that help sneaker enthusiasts keep their footwear looking fresh and lasting longer.
The business was created to respond to the lack of accessible, quality sneaker cleaning products and services, especially in township communities.
Through expert cleaning, restoration and maintenance, Sneaker Cleanic aims to turn sneaker culture into sustainable livelihoods while building a trusted, scalable service brand.
To offer professional, affordable and reliable sneaker care services that preserve and enhance customers’ footwear while creating jobs and opportunities in local communities.
Founder & Key People
Lesego Gumede
FounderLesego Gumede is the founder of Sneaker Cleanic, a Pretoria-based sneaker care business with branches in Mabopane and Soshanguve.
He started the business after struggling to find suitable sneaker cleaning products, which led him to create his own solutions and build a structured service around sneaker care.
Lesego is recognised as a township entrepreneur turning sneaker culture into a scalable, professional services business.
Achievements & Recognition
Sneaker Cleanic has earned recognition for its contribution to South African services, sneaker culture and youth-led enterprise.
2025 Top Services Brand
Sneaker Cleanic was awarded Top Services Brand at the 2025 Top 16 Youth-Owned Brands Awards, sponsored by Legends Barber.
Township Sneaker Care Innovation
The business is acknowledged for turning sneaker culture into a structured, scalable service and creating local jobs through professional sneaker cleaning and restoration.
What They Do
Sneaker Cleanic provides professional sneaker cleaning, restoration and maintenance services, helping customers preserve and extend the life of their footwear.