Zuri Nutrition
Zuri Nutrition (Be Zuri) is a South African health and wellness brand founded by Dimakatso Valentia Lekekela, offering natural nutritional supplements, recognised as the Top Health & Wellness Brand at the 2024 Top 16 Youth-Owned Brands Awards.
Brand Story
Zuri Nutrition is a South African health and wellness brand founded in 2020 by Dimakatso Valentia Lekekela, focused on natural, scientifically backed dietary supplements.
The brand offers products such as hair, skin and wellness vitamins, formulated to help people reach their beauty and wellness goals through nutrition.
Zuri Nutrition has grown as a youth-owned brand in the wellness space, building trust through product quality, transparency and educational content.
Its recognition as Top Health & Wellness Brand at the 2024 Top 16 Youth-Owned Brands Awards underscores its impact in health and wellness entrepreneurship.
Why It Exists
Zuri Nutrition exists to make practical, effective nutrition and wellness support accessible to everyday people.
The brand was created to respond to the need for trustworthy, youth-led wellness brands that offer both products and guidance tailored to local lifestyles.
Through its supplements and content, Zuri Nutrition aims to help people live better and feel better by supporting their health and wellness goals from the inside out.
To help people “be Zuri” – to live better and feel better – through accessible nutritional products and wellness support rooted in everyday reality.
Founder & Key People
Dimakatso Valentia Lekekela
Founder & CEODimakatso Valentia Lekekela is the founder and CEO of Zuri Nutrition, a natural supplements brand launched in 2020.
She started the business after almost two years of research, development and product formulation, beginning with the Moriri Blend Healthy Hair Vitamins.
Dimakatso combines her skills in communications with a passion for health, fitness and beauty to build a brand that helps people reach their wellness goals from the inside out.
Achievements & Recognition
Zuri Nutrition has earned recognition for its contribution to South African health, wellness and youth entrepreneurship.
Top Health & Wellness Brand (2024)
Zuri Nutrition was recognised as the Top Health & Wellness Brand at the 2024 Top 16 Youth-Owned Brands Awards.
Natural Supplements & Wellness Impact
The brand is acknowledged for its natural, scientifically backed supplements and its role in helping people reach their beauty and wellness goals through nutrition.
What They Do
Zuri Nutrition formulates, produces and sells natural dietary supplements focused on hair, skin, wellness and overall vitality, supported by educational content and wellness guidance.