These young people are thriving in unfavourable economic conditions, breaking the mold and chasing their dreams one day at a time.

Join us as we celebrate the hustlers, creators, movers and shakers who take up space and create employment opportunities for others.

Although facing harsh economic circumstances, the youth remains resilient and optimistic about the future. The gold standard of youth excellence creates a platform for youth-owned brands to be recognised and celebrated.

Meet Our Judges

Sadika Fakir

Integrated Media & Digital Director
Tiger Brands

Lebo Lion

Chief Marketer

Lindy-Lou Alexander

Global Marketing Head for Personal and Private Banking Division
Standard Bank

Masingita Mazibuko

Executive Brand & Marketing

Discover the Program

inspiring Brands

The top 16 youth-owned brands awards understands that young people are fighting an economical fight. In the high rise of unemployment in the 18-35 age group, these awards recognize the ones trying to make a difference. They are creators of businesses, brands and most importantly employment.

They are the drivers of this economy. They are bringing change. The underdogs, the hustlers, the creators and they are more than movers and shakers.

They are our ancestors wildest dreams.

We see you, siyanivuma!

AFRICA'S LARGEST youth owned brands

The Festival of Youth Owned Brands is currently the only and largest exhibition on the African continent which houses youth owned brands. It will be returning for its 2nd edition in June 2024, and this year’s edition will be the biggest edition to date.

The Festival of Youth Owned Brands will bring together over 2500 professionals across various industries; 100+ youth owned brands; +50 masterclass sessions conducted by professionals from across the African continent, all under the same roof, for a 2-day action packed opportunity to network and engage.

+150 Exhibitors

Why Should people
attend the YOBA?


The youth-owned brands awards (YOBA) is a platform created to celebrate and recognise
youth-owned brands for not only contributing to the economy of South Africa, but also creating
jobs in a country where the unemployment rate amongst the youth is a huge problem.​

Recognise Excellence

The YOBA’s aims to recognise the excellence, innovation, and hard work of South African youth-owned brands across 16 different categories.

Find Inspiration

People who attend the YOBA’s can expect to be exposed to brands across South Africa and take the opportunity to invest in these youth-owned brands.


The YOBA space allows for individuals to network, get inspiration from previous winners and other youth-owned brands and discuss thought provoking conversations.

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Register now and get the early-bird price

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Are you ready to be part of the Gold Standard of Youth Excellence?

We are looking for sponsors for the prestigious 2024 Top 16 Youth-Owned Brands Awards. This groundbreaking event is not just a celebration of youth entrepreneurship but a unique platform that empowers and uplifts the brightest young minds. Please send us an email on


To reserve your ticket please fill out the registration form