Active Lifestyle
Active Lifestyle was recognised as the Top Apparel Brand at the 2024 Top 16 Youth-Owned Brands Awards.
Brand Story
Active Lifestyle is a South African activewear brand created to combine fitness, fashion, comfort and confidence. The brand offers stylish apparel designed for workouts, leisure and everyday movement.
The brand was created from a passion for fitness and an active way of living. Its clothing is designed for customers who want functional gymwear that also looks fashionable outside the gym.
Active Lifestyle offers a range of apparel and accessories, including gym sets, yoga clothing, rompers, biker shorts, jumpers and tote bags.
Through its collections, the brand encourages customers to express themselves confidently while prioritising comfort, movement and personal wellbeing.
Why It Exists
Active Lifestyle exists to make activewear more stylish, comfortable and accessible for people who want to embrace movement as part of their everyday lifestyle.
The brand goes beyond traditional gym clothing by creating pieces that can be worn during exercise, while relaxing or when completing everyday activities.
To inspire confidence, body positivity and an active lifestyle through fashionable, functional and comfortable apparel.
Founder & Key People
Khosi Twala
Founder & CEOKhosi Twala is the founder and CEO of Active Lifestyle Brands. She is a South African entrepreneur, media personality and fitness enthusiast who turned her passion for exercise and fashion into an activewear business.
Twala developed Active Lifestyle to create stylish and comfortable clothing for women who want to feel confident during workouts and in their everyday lives.
Achievements & Recognition
Active Lifestyle has built recognition as a youth-led South African apparel brand that combines fitness, fashion and personal expression.
2024 Top Apparel Brand
Active Lifestyle was honoured with the Top Apparel Brand award at the 2024 Top 16 Youth-Owned Brands Awards.
The award recognised the brand's contribution to youth-led fashion, activewear and lifestyle entrepreneurship in South Africa.
What They Do
Active Lifestyle creates and sells activewear, gym apparel, athleisure clothing and lifestyle accessories for customers who value movement, comfort and fashion.