Grace Gras Empire
Grace Gras Empire is a 100% black female–owned South African manufacturing company producing luxury home and personal care fragrances, including reed diffusers, car diffusers, scented candles and room sprays.
Brand Story
Grace Gras Empire is a South African fragrance manufacturing brand founded in February 2023 and officially launched in March 2023 by Lerato Promise Dhlamini.
Based in Pretoria, the company manufactures and produces high-quality, luxury and long-lasting home care and personal care fragrances sold at wholesale prices to independent distributors and retail customers.
The brand’s product range includes premium reed diffusers, car diffusers, scented luxury candles, room and linen sprays and other fragrance-based home products.
Grace Gras Empire was created to offer affordable luxury while building a network marketing and direct selling model that empowers distributors with income opportunities.
Why It Exists
Grace Gras Empire exists to make luxury fragrances accessible to South African households while creating entrepreneurial pathways through direct selling and distribution.
The company was created to respond to the demand for high-quality, locally made home and personal care scents that compete with international brands at more affordable price points.
Through its network marketing structure, Grace Gras Empire supports financial independence, skills development and small-business growth for distributors across the country.
To manufacture premium, long-lasting fragrances for homes and personal care while empowering a network of distributors with sustainable income opportunities and business skills.
Founder & Key People
Lerato Promise Dhlamini
FounderLerato Promise Dhlamini is the founder of Grace Gras Empire, a 100% black female–owned manufacturing brand specialising in luxury home and personal care fragrances.
She launched the company in early 2023 with a vision of combining quality, affordability and entrepreneurship through a network marketing model.
Under her leadership, Grace Gras Empire has been recognised as an award-winning manufacturing brand and continues to expand its product range and distributor network.
Achievements & Recognition
Grace Gras Empire has earned recognition for its contribution to South African manufacturing, fragrance production and youth-led enterprise development.
2024 Top Manufacturing Brand
Grace Gras Empire was recognised as the Top Manufacturing Brand at the 2024 Top 16 Youth-Owned Brands Awards.
Award-Winning Fragrance Manufacturing
The company is acknowledged as an award-winning, 100% black owned manufacturer of luxury home and personal care fragrances, with a growing national footprint through direct selling and wholesale channels.
What They Do
Grace Gras Empire manufactures and distributes luxury home and personal care fragrances, including reed diffusers, car diffusers, scented candles and room/linen sprays, sold via wholesale and network marketing channels.