Legends Barber
Legends Barber is a South African barbershop franchise that has grown from a single stoep setup in Eldorado Park to one of Africa’s largest grooming networks, with dozens of locations across South Africa and neighbouring countries.
Brand Story
Legends Barber is a South African barbershop brand founded in 2011 by Sheldon Tatchell, starting as a small operation on a cousin’s stoep in Eldorado Park, Johannesburg.
After an early closure due to unforeseen circumstances, the brand was relaunched and has since grown into a multi-location franchise with barbershops across South Africa and into neighbouring countries.
Legends Barber is known for professional grooming services, modern techniques and a strong focus on training and developing barbers, positioning itself as a career pathway as well as a consumer brand.
The brand has been recognised as Africa’s #1 rated barbershop by industry bodies and continues to expand its footprint through new stores and barber training programmes.
Why It Exists
Legends Barber exists to provide high-quality, professional grooming services while creating jobs, skills and entrepreneurship opportunities for young barbers across Africa.
The brand was created to transform barbering from an informal trade into a structured, respected profession with clear standards, training and growth opportunities.
Through its franchise model and barber development initiatives, Legends Barber supports economic empowerment, youth employment and the growth of a formal grooming industry in South Africa and beyond.
To elevate barbering as a profession and provide exceptional grooming experiences while creating sustainable careers and business opportunities for barbers across Africa.
Founder & Key People
Sheldon Tatchell
Founder & CEOSheldon Tatchell is the founder and CEO of Legends Barber, which he started in 2011 after cutting hair on a cousin’s stoep in Eldorado Park, Johannesburg.
He has grown the brand from a single location into a large franchise network with dozens of barbershops across South Africa and neighbouring countries.
Under his leadership, Legends Barber has been recognised as Africa’s #1 rated barbershop and continues to expand through new store openings and barber training initiatives.
Achievements & Recognition
Legends Barber has earned recognition for its contribution to the South African grooming industry, franchise growth and youth employment through barber training and entrepreneurship.
2024 Top 16 YOBA Winner – Services
Legends Barber was recognised as a winner in the Services category (sponsored by Brand South Africa) at the 2024 Top 16 Youth-Owned Brands Awards.
Africa’s #1 Rated Barbershop
The brand has been rated Africa’s #1 barbershop by industry bodies and has grown to dozens of locations, becoming one of the most recognised grooming franchises on the continent.
What They Do
Legends Barber operates a network of barbershops offering haircuts, beard grooming and styling services, while training and developing barbers through its franchise and skills programmes.