Johannesburg, South Africa — 27 May 2025 — The Top 16 Youth-Owned Brands Awards (YOBAs) proudly announces the return of Nalesa Media as its official Out-of-Home (OOH) media partner for the 2025 edition. This marks the third consecutive year that the dynamic, female-led media company will amplify the awards’ presence across South Africa through strategic and innovative outdoor advertising campaigns.
Founded by sisters Palesa and Naledi Mabuse, Nalesa Media has in the 10 years since inception, evolved into a multifaceted media enterprise, branching into events, multimedia, interactive media, and app development. Their commitment to nurturing entrepreneurship and making technology accessible aligns seamlessly with the YOBAs’
mission to celebrate and recognize youth excellence in Africa.
“Brand awareness is one of the building blocks of growing a brand. What Nalesa Media is bringing to the table is an invaluable opportunity for these youth-owned brands to increase their brand awareness and ultimately to grow,” said Pat Mahlangu, Founder and CEO of the Top 16 Youth-Owned Brands Awards.
“Nalesa Media is proud to continue its support of the Youth Owned Brand Awards (YOBAs), an initiative that celebrates and uplifts the next generation of South African entrepreneurs. As a 100% Black female-owned business that began as a bold idea between two sisters, we understand the challenges and triumphs that come with building a brand from the ground up. Our continued partnership with the YOBAs reflects our deep commitment to empowering youth, fostering innovation, and promoting authentic African stories. We believe that by supporting platforms like the YOBAs, we are investing in a future where young, homegrown talent is not only seen—but celebrated and sustained." said Palesa Mabuse, Senior Managing Director – Nalesa Media
The 2025 Top 16 Youth-Owned Brands Awards will take place on 21 June 2025, celebrating dynamic youth-owned brands across various categories. Votes are still open, the public can vote on www.top16yoba.co.za
For more information, visit www.top16yoba.co.za or follow the conversation online
using #Top16YOBAs
