Swiitch Beauty
Swiitch Beauty is a South African online beauty brand founded by Rabia Ghoor at age 14, offering makeup and skincare products and recognised as the Top Hair & Beauty Brand at the Top 16 Youth-Owned Brands Awards.
Brand Story
Swiitch Beauty is a South African online beauty brand founded by Rabia Ghoor in Pretoria when she was just 14 years old.
Starting from her bedroom with two products and an Instagram page, Rabia built Swiitch into a digital-first makeup and skincare brand with a growing range of cosmetics.
The brand has been featured in major publications and recognised for its founder’s achievements, including the Forbes Woman Africa Young Achievers award.
Swiitch Beauty’s recognition as Top Hair & Beauty Brand at the Top 16 Youth-Owned Brands Awards highlights its contribution to youth entrepreneurship, beauty and e-commerce in South Africa.
Why It Exists
Swiitch Beauty exists to make quality, innovative makeup and skincare accessible to young South Africans through an online-first beauty brand.
The brand was created to respond to the lack of affordable, trend-driven beauty products that speak to younger consumers and their digital shopping habits.
Through e-commerce, social media and product innovation, Swiitch aims to empower young people to express themselves through beauty while building a sustainable, youth-led cosmetics business.
To provide accessible, innovative and trend-driven makeup and skincare products that empower young South Africans to express themselves through beauty.
Founder & Key People
Rabia Ghoor
FounderRabia Ghoor is the founder of Swiitch Beauty, a South African online makeup and skincare brand she started at age 14 in Pretoria.
She left school to focus on her business and has since grown Swiitch into a recognised beauty brand with more than 20 cosmetic products.
Rabia is recognised as a Forbes Woman Africa Young Achiever and a leading young entrepreneur in the South African beauty industry.
Achievements & Recognition
Swiitch Beauty has earned recognition for its contribution to South African beauty, e-commerce and youth entrepreneurship.
Top Hair & Beauty Brand
Swiitch Beauty was awarded Top Hair & Beauty at the Top 16 Youth-Owned Brands Awards.
Forbes Young Achiever & Digital Beauty Innovation
Founder Rabia Ghoor won the Forbes Woman Africa Young Achievers award and is acknowledged for building a successful digital-first beauty brand from her bedroom.
What They Do
Swiitch Beauty designs, markets and sells makeup and skincare products online, offering a range of cosmetics for young, beauty-conscious consumers.