Johannesburg, South Africa – Date— The Top 16 Youth-Owned Brands Awards (YOBAs) is proud to announce the return of Legends Barber as a sponsor for the 2025 edition of the awards. As a brand that was once recognised on the YOBA stage — and returned in 2024 as a sponsor — Legends Barber’s continued support is a powerful reflection of their belief in paying it forward and creating space for other youth-owned brands to rise.
Founded by visionary entrepreneur Sheldon Tatchell, Legends Barber is now one of South Africa’s most celebrated grooming brands, with a footprint that spans the continent. Their journey from YOBA winner to industry leader stands as a testament to what’s possible when young entrepreneurs are given the recognition, resources, and platforms they deserve.
“It’s an incredible full-circle moment to have Legends Barber return as a sponsor,” says Pat Mahlangu, Founder and CEO of the Top 16 YOBAs. “Their story is proof that the work we’re doing matters — and their willingness to reinvest in this platform is both humbling and inspiring.”
As part of their sponsorship, Legends Barber continues to champion youth entrepreneurship by supporting the development and celebration of brands that are making a mark in their industries. Their involvement is rooted in a deep commitment to giving back to the community of youth-owned businesses — ensuring that the next generation has the mentorship, motivation, and visibility they need to grow.
“Our journey began in 2023 on the YOBA stage, and it’s an immense privilege to return as a sponsor, completing a powerful circle of support,” says Sheldon Tatchell, Founder and CEO of Legends Barber. “We believe in the power of youth entrepreneurship and are committed to nurturing the next generation of brands that will shape our continent’s economic landscape. This is our way of paying it forward and ensuring that deserving young entrepreneurs get the recognition and platform they need to truly shine.”
The 2025 Top 16 Youth-Owned Brands Awards will be held on Saturday, 21 June 2025 at 18:00 in Sandton, Johannesburg — shining a national spotlight on South Africa’s most exciting and impactful youth-owned brands across 18 diverse categories.
About Legends Barber
Legends Barber is South Africa’s leading grooming franchise and a continental brand success story. Founded in Eldorado Park by Sheldon Tatchell, Legends Barber has grown from a one-man operation into a respected household name with dozens of stores across Southern Africa. More than just a grooming destination, Legends Barber is a brand built on excellence, consistency, and community impact — with a deep commitment to empowering youth and giving back.
Website: www.legends-barber.com
About the Top 16 Youth-Owned Brands Awards (YOBAs)
Founded in 2022, the Top 16 Youth-Owned Brands Awards celebrates the boldest and most innovative youth-led brands in South Africa. Spearheaded by entrepreneur and brand expert Pat Mahlangu, the YOBAs serve as a national platform to recognise excellence, inspire growth, and elevate the visibility of young entrepreneurs across industries ranging from fashion and food to tech and tourism.
Website: https://top16yoba.co.za/
Hashtag: #Top16YOBAs
